Decked is a complete storage ecosystem. You’re damn right they're zealots for good ergonomics and efficient organisation.
Driven by a passion for perfection and doing the right thing, Decked are proud to design, engineer, and manufacture their products from recycled materials in the U.S.A.
Everything organised so you can get lost.
Driven by a passion for perfection and doing the right thing, Decked are proud to design, engineer, and manufacture their products from recycled materials in the U.S.A.
Everything organised so you can get lost.
Project Description +
Partnering closely with Verbal + Visual, our goal was to express and develop Decked's new identity by Papanapa across a brand new dotcom Shopify experience.
Utilising brand and storytelling as a way to entice new customers, the goal was to create a shopping experience that made our users feel empowered. We recognised early on in discovery that Decked was so much more than a storage solution. They’re the friend holding your beer as you tee up for the winning kick and the child-like excitement as you wake up at 5am for a big trip.
Alongside capturing the story and lifestyle behind decked, we also inspired confidence throughout, ensuring customers felt informed about the impressive product line without cluttering the interface.
Utilising brand and storytelling as a way to entice new customers, the goal was to create a shopping experience that made our users feel empowered. We recognised early on in discovery that Decked was so much more than a storage solution. They’re the friend holding your beer as you tee up for the winning kick and the child-like excitement as you wake up at 5am for a big trip.
Alongside capturing the story and lifestyle behind decked, we also inspired confidence throughout, ensuring customers felt informed about the impressive product line without cluttering the interface.
Tech Stacks
Built in Shopify: SCSS, Liquid, JavaScript, HTML
Fonts
Decked (Papanapa)
Credits
Nick Norwood (Creative Director)
danceinstructor.co
Verbal+Visual (Partnering Agency)
verbalplusvisual.com
Papanapa (Brand Design)
papanapa.com
danceinstructor.co
Verbal+Visual (Partnering Agency)
verbalplusvisual.com
Papanapa (Brand Design)
papanapa.com
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