Blueberry is a leading digital fashion house reimagining how people express style in virtual worlds. Known for creating iconic wearables across platforms like Roblox and Snapchat, Blueberry has built one of the largest digital wardrobes in the metaverse. Uniting fashion, gaming and technology.
Partnering with STUDIO NARI, we were tasked with designing and developing a new digital home for Blueberry; one that would bridge their virtual presence with real-world commerce.
We developed a headless e-commerce solution that allows Blueberry to display and sell over 400 digital fashion items across platforms including Snapchat and Roblox. Built with a future-focused architecture, the site integrates seamlessly with Shopify, enabling the brand to expand into physical merchandise and future product lines with ease.
Alongside the technical build, we introduced hidden easter eggs throughout the site, rewarding exploration and deepening the sense of play that defines Blueberry’s brand.
The result is a bold, immersive digital experience that captures the creative spirit of Blueberry while giving the brand a flexible, future-proof foundation to grow.
A huge thank you to STUDIO NARI for the creative partnership and to the Blueberry team for their vision and trust in bringing this next evolution of their brand to life.
Partnering with STUDIO NARI, we were tasked with designing and developing a new digital home for Blueberry; one that would bridge their virtual presence with real-world commerce.
We developed a headless e-commerce solution that allows Blueberry to display and sell over 400 digital fashion items across platforms including Snapchat and Roblox. Built with a future-focused architecture, the site integrates seamlessly with Shopify, enabling the brand to expand into physical merchandise and future product lines with ease.
Alongside the technical build, we introduced hidden easter eggs throughout the site, rewarding exploration and deepening the sense of play that defines Blueberry’s brand.
The result is a bold, immersive digital experience that captures the creative spirit of Blueberry while giving the brand a flexible, future-proof foundation to grow.
A huge thank you to STUDIO NARI for the creative partnership and to the Blueberry team for their vision and trust in bringing this next evolution of their brand to life.
CLIENT
Blueberry
Year
2025
SERVICES
Visual Design,
UX / UI Design,
Animation,
Headless E-commerce Development
UX / UI Design,
Animation,
Headless E-commerce Development
fonts
Roobert (Displaay Type Foundry)
CREDITS
NARI (Brand Design)
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