Beam is a London-based beauty business offering professional, personalised makeup services led by expert artists. Together, we designed and built a digital storefront that reflects Beam’s inclusive, confidence-first ethos—bringing the warmth of the in-store experience online while making booking, discovery and exploration effortless.
The visual language balances playfulness with precision. A confident use of Beam’s extensive secondary colour palette is woven throughout the experience, nodding to the energy and individuality of their staple makeup looks, while an editorial, clinical design system anchors the site with clarity and restraint.
A huge thanks to Ellie and the Beam team for trusting us to deliver this one. A pleasure from day one.
The visual language balances playfulness with precision. A confident use of Beam’s extensive secondary colour palette is woven throughout the experience, nodding to the energy and individuality of their staple makeup looks, while an editorial, clinical design system anchors the site with clarity and restraint.
A huge thanks to Ellie and the Beam team for trusting us to deliver this one. A pleasure from day one.
CLIENT
Beam
Year
2025
link
SERVICES
Visual Design,
UX / UI Design,
Animation,
UX / UI Design,
Animation,
fonts
Visuelt (Colophon Foundry)
Garton (Weekend Type)
Dala Moa (Commercial Type)
Garton (Weekend Type)
Dala Moa (Commercial Type)
CREDITS
bocc(dot)dev (Development)
%20(1).webp)
