new.ordinary is a creative production company, studio and all-around art house led by Grammy Award-winning producer, Sounwave.
Born from Sounwave's extensive experience collaberating with groundbreaking artists like Kendrick Lamar, Mac Miller, SZA, Beyoncé and many more—new.ordinary was created to cultivate and amplify artistic expression across multiple mediums.
With a bold vision in mind, we set out to design a cinematic digital experience that would serve as a fitting introduction to this innovative project. The website reflects this vision with a minimalist aesthetic, custom video players, and carefully curated editorial visuals.
Championing a debut collaboration between Tivoli Audio, this site is just the starting point for new.ordinary—a foundational launch that will continue to evolve and grow in the coming months and years. Bringing new creative experiences, collaborations and content to life.
A special thank you to Jordan, the MINERVA team, and of course, Wave.
Born from Sounwave's extensive experience collaberating with groundbreaking artists like Kendrick Lamar, Mac Miller, SZA, Beyoncé and many more—new.ordinary was created to cultivate and amplify artistic expression across multiple mediums.
With a bold vision in mind, we set out to design a cinematic digital experience that would serve as a fitting introduction to this innovative project. The website reflects this vision with a minimalist aesthetic, custom video players, and carefully curated editorial visuals.
Championing a debut collaboration between Tivoli Audio, this site is just the starting point for new.ordinary—a foundational launch that will continue to evolve and grow in the coming months and years. Bringing new creative experiences, collaborations and content to life.
A special thank you to Jordan, the MINERVA team, and of course, Wave.
CLIENT
new.ordinary
Year
2025
link
SERVICES
Brand Development,
Visual Design,
UX / UI Design,
Animation,
Development
Visual Design,
UX / UI Design,
Animation,
Development
fonts
KMR Waldenburg (Kimera)
Linden Hill (Barry Schwartz)
Linden Hill (Barry Schwartz)
