The only knife shop you'll ever need. Allday Goods is revolutionising kitchens across the country with their made-to-order, in-demand, handcrafted kitchen goods.
The challenge was straightforward: How can we create a seamless online shopping experience that truly encapsulates brand, while also supporting their ongoing batch drop product release strategy?
An in-depth digital landscape strategy analysing Allday’s audience through website and social analytics, allowed us to gain valuable insights into their demographics. This research revealed why their customers were choosing Allday in a saturated market, which we then used to inform every step of the design process.
Clean, clinical beds were essential, that much was sure. Allday's success was due to the care, quality and environmentally friendly ethos of their products. Allday had also been collaborating with illustrators and designers from the very beginning, and their audience loved it.
We needed to create a flexible brand system that would allow these collaborations to continue and evolve. Our colour palette was inspired by modern industrial Japan—the foundation of Allday’s knives—focusing on simplicity and versatility. The typeface we chose injected a friendly character that complemented Allday’s custom illustrations, both existing and future.
A huge thanks to Hugo and the team at Allday Goods for trusting us with this project.
The challenge was straightforward: How can we create a seamless online shopping experience that truly encapsulates brand, while also supporting their ongoing batch drop product release strategy?
An in-depth digital landscape strategy analysing Allday’s audience through website and social analytics, allowed us to gain valuable insights into their demographics. This research revealed why their customers were choosing Allday in a saturated market, which we then used to inform every step of the design process.
Clean, clinical beds were essential, that much was sure. Allday's success was due to the care, quality and environmentally friendly ethos of their products. Allday had also been collaborating with illustrators and designers from the very beginning, and their audience loved it.
We needed to create a flexible brand system that would allow these collaborations to continue and evolve. Our colour palette was inspired by modern industrial Japan—the foundation of Allday’s knives—focusing on simplicity and versatility. The typeface we chose injected a friendly character that complemented Allday’s custom illustrations, both existing and future.
A huge thanks to Hugo and the team at Allday Goods for trusting us with this project.
CLIENT
Allday Goods
Year
2023
SERVICES
Brand Development,
Visual Design,
UX / UI Design,
Animation
Visual Design,
UX / UI Design,
Animation
fonts
Alfredino Semirounded (Supernulla)
Neue Haas Grotesk Display (Christian Schwartz, Max Miedinger)
Neue Haas Grotesk Display (Christian Schwartz, Max Miedinger)
CREDITS
